Work

Project brief

Attract and recruit people into the home care sector at Cera through inspiring videos with existing carers.

Project outcome

To bring each person’s story to life, we interviewed four Cera colleagues and created separate profile videos for each person. The interviews were filmed in natural, homely environments and we added b-roll shots of them out and about, to bring to life aspects of their caring role. We also created eye catching graphics with their new branding.